It was fun/surreal to see my work in social media and digital strategy reviewed–sort of–in the Times this morning. I’m also glad they included people who are interested in helping the world, rather than just their own celeb standing.
SOCIAL MEDIA STRATEGY The founders of a philanthropic foundation with a $40 billion endowment have leveraged their enormous audience on Twitter and other platforms to transform their image from garden-variety geek zillionaires into issues-first global ambassadors, on the level of a Bono or a George Soros. Theirs is a running dialogue on Twitter, but one remarkably free of the expected tech-world gossip, Instagram selfies from black-tie benefits or spirited plugs for Windows 9. With grave issues like health care, global poverty and education as their focus, the couple’s ample online banter is consistently high-minded, earnest and global in scope — imagine if Dag Hammarskjold had taken to change the world via thumb typing.
I had to look up Dag Hammaskjold though.